BDC is a culture-first brand consultancy united in solving the biggest equity gaps in America today.
A strategic consulting unit of The Axis Agency, BDC is keenly focused on partnering with leading brands and organizations to help solve the biggest equity gaps in the country today – among them: Health Equity, Economic Equity, and Educational Equity ― through unique brand marketing and communications programs designed to create tangible and lasting, positive change.
Our team of integrated marketing strategists and cultural navigators, together with an advisory board of community and industry leaders, are working to bridge the divides that have historically kept communities of color from equal opportunities.
Connecting Brands + Communities
BDC connects leading brands and organizations (government + non-profit) with diverse consumers, communities, and their respective stakeholders to create a meaningful and authentic value exchange that engages, elevates, and empowers.
Representative of the Market
We understand the needs, values and cultural dynamics of multicultural consumers because we ARE the market. Our team is reflective of the diverse communities we work to serve.
Proudly Independent
BDC is a practice group of The Axis Agency, a leading full-service multicultural marketing agency that is proud to be minority-owned and managed.
Services
Brand marketing + advertising programs designed for lasting community impact
Research + Analysis
AI-Powered Research
Emotional Linguistics
Brand + Community Study
Gap / Opportunity Analysis
Strategy
Insights Discovery
Program Framework
Positioning + Messaging
Comms + Content
Communications Plan
Content Strategy
Leadership ID + Training
Partnerships
Partner Audit + Identification
Partnership Negotiation
Community Outreach + Engagement
awards + recognitions
A reputation for best-in-class work
Award
Category
Project
PRWeek Awards
Multicultural Marketing
Kaiser Permanente - Mental Health Awareness
Platinum PR Awards
Targeted Segment Outreach - Multicultural
Covered California
PR News' Platinum Awards
Multicultural Campaign of the Year
Pine-Sol - "Makers of Home"
CampaignUS - I&C (Inclusive & Creative) Disruptors
Top Campaigns of the Year
Pine-Sol - "Makers of Home"
DTC Perspectives Awards
Multicultural Healthcare Marketing
AbbVie - Hepatitis C
Modern Healthcare - Heathcare Marketing IMPACT Awards
Integrated Campaign
Covered California
Brand + Diversity Consulting
Leadership Team
BDC's executive leadership team bring over 70 years of combined multicultural market experience. Having counseled countless Fortune 500 brands and organizations in diversity advertising, marketing, and communications, they are committed to leveraging their experience to help close the biggest equity gaps in the country today.
Armando Azarloza
CEO
Carmen Lawrence
COO
Wally Sabriá
CCO, BDC Practice Lead
Brand + Diversity Consulting
Advisory Board
Comprised of industry leaders and subject matter experts across the fields of healthcare, finance, and education, BDC's Advisory Board offers a diverse range of perspectives and an unparalleled depth of expertise to guide and inform our client programs.
Kevin E. Hooks
Community
Beatriz Mallory
Healthcare
Allen Gutiérrez
Finance
Jonathan Durfield
Education
Elena Otero
CPG + ESG
Contact us
Is your brand looking to craft, launch, or scale an equity-focused initiative?
We look forward to the opportunity to partner.
Let's Connect